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Why Businesses Should Use Instagram as a Marketing Tool Facebook and Twitter have dominated the internet as the best social media marketing tools. It is quite obvious and everybody can see why. These are the most popular social media platforms with a fan following running into millions. And this is the reason why entrepreneurs are capitalizing on this great following for their business. But, there are other lesser known social platforms that do equally well to promote your business in the online marketplace. The one to name is Instagram. With Instagram it is very easy to grow your business and to reach your targeted audience. Instagram as a marketing tools is beneficial for businesses and here are some of the reasons why. Today, Instagram has millions of active users. This number might be lower than the following of the two social media giants, yet thinking how short a time it has reached that number of users is really amazing. It is commendable thinking that they only debuted in 2010. It has a very promising future growth.
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Compared to Facebook and Twitter which are very personal platforms, Instagram has a business feel to it. 70% of the world's leading brands are using Instagram as a marketing tool. This is really something serious. More than other social media sites, users of Instagram tend to share, like, and comment on brand postings.
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What encourages the addition of users to this social media site is the ability to share their stories and experiences through visual content. Most consumers would rather have visual content than textual content since it is easier to read, understand, and share. High quality photographs and videos that are authentic to your business can be posted in Instagram. With visual content you can easily tell the story of your business and build its personality. It can be used to showcase what happens behind the scenes and this adds transparency to your business. Editing your original photos and videos is possible in this site so that you can make them more relevant to your business. Filters can help add effects that you want by playing with colors, vignettes, and lines. This affordable means of helping you establish a strong brand appeal is really great. Since it works with visual content, it is best suited for product-based companies. You can put up photographs of the products you are selling or product demo videos. Any type of business can use Instagram. This social media platform can be used by any product or service-based business. It is important to have creative ability in order to benefit from this great platform.