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Functions of Highlife Ghana Music.
One of the world’s fastest growing industry is music industry. African countries are not left behind and competing with the western nations favorable even after abolishing their traditional music. Ghana is among the countries in Africa that have a share in the global music industry through their highlife music. The songs originate from combination of the old Akan rhythms with the western musical instruments and elements. The Ghanaians are the primary beneficiaries of the highlife music. Here are some of the significance of highlife music to the Ghana society.
The primary role of highlife music in Ghana is to pass information. The music is trendy because very many Ghanaians are in love with its rhythm, text, and melody. The artists have taken advantage of the popularity of the music to relay different kinds of political information and also their feelings. Some of the songs also contain information about the rules and morals of the Ghanaian and their socials life. Highlife songs have also been used as a platform to use to relay information to the consumers about a particular product by the Ghanaian companies. Therefore, if you want to pass a message to Ghanaians in an entertaining way you should create a highlife music.
The only way that Ghanaians have been able to remember their traditional music is through the highlife songs. The traditional music was undermined by the exposure to western music and introduction of religion. The only kind of music in Ghana that has traces of the old Ghana music is the highlife songs. The highlife songs always incorporate the Traditional Akan rhythms which serve as a reminder. Although the music is played using western instruments, it is the only existing kind of music that contains the Ghana musical culture.
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The growth of highlife music industry has also resulted in the generation of income to the country. Highlife music attracts listeners from different corners of the world. The highlife live concerts are always visited by foreigners who pay to enjoy the music. There presence generates foreign income to the Ghanaian government. The albums are also selling internationally enriching the music artists. The fact that nearly all Ghanaians listen to highlife music makes it a symbol of unity.
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The universal function of music is entertainment. Listening to highlife songs is always entertaining because of the unique genre. Common entertainment places such as clubs and bars usually play the highlife music. Highlife songs are also available in audio-visual format making them more interesting. The dances included in the videos are usually traditional and western. Thus, highlife Ghana music is very significant in the Ghanaian society.