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The Importance of Influencer Marketing in the Today’s Business World In today’s high technology world, we are interacting through different social platforms every day that marketing of products or services has never been more competitive and challenging. Several marketing strategies are developed because of the modernization of our era and one of these is influencer marketing. In this kind of marketing strategy, the message of the brand is promoted through a person hired as the influencer and not a group of consumers. The people who would become the influencers are considered as influential people that consumers would look for opinions or advice, and they are the bloggers, content writers, journalists, creative people and others. Content marketing and social media marketing are considered as the two major types of influencer marketing. Nowadays when communication technology comes in different ways and of which consumes are more exposed to, traditional advertisements are taken over by the social media where the market would react to more. The basis of influencer marketing is where the products or services are written about by the influencer in his or her own personal and social channels. It is undeniable therefore that consumers nowadays would tend to believe the opinions of the influencers rather than listen to the media.
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Influencer marketing is revolving around trust and honesty of a product or brand that consumers would rather interact compared to the traditional media where some misinformation could happen, and this makes influencer marketing bigger now than digital advertising.
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Influencer marketing nowadays can be fairly seen as having a higher standard compared to traditional advertisements and this is because this kind of marketing focuses on building relations and creating positive image on a brand or service, and true enough, consumers are looking up to these influencers for guidance in making a decision on what and where to purchase. Influencer marketing further provides a better description with interactive messaging platform that is much simpler and makes market grows faster. Nowadays, consumers would look at their fellow consumers or their favourite personalities to help them decide what to purchase, instead of referring to companies like in the past. Because of influencer marketing, new waterworks for brands are introduced that will connect to the market in bigger scale, and this is because of the organic marketing style that can be described as the new age word of mouth. Imagine the possibility for hundreds or more people to view a message through their social connections that influencer marketing can use. The influencers therefore have the updated details about the product or service that they are dealing with that they can slowly release and forward over a period of time to the consumers.